Treehouse

A unique and creative identity design I came across was the Treehouse Restaurant built by Peter Eising for Yellow Pages. The restaurant was built entirely out of Yellow Pages.  More than 65 companies helped build the treehouse restaurant in three months. When it opened more than 2000 people enjoyed dinner ten meters above ground in the first month. I find this so cool because it is literally a treehouse restaurant made out of nothing but paper. I would have never thought of making anything out of Yellow Pages; it’s just fascinating way of branding to me.

Source: D&AD and Taschen. Every Thing is Advertising and Design in the World. 9 Graphics Made: The Best Square, Vauxhall Walk, London. 2010. Print page 77.

Bottoms Up

A digital media design I really enjoyed was the Drinkspiration app by Ted Persson for Absolut Vodka. I really liked this app because it was designed perfectly so that the drinks were the main focus. By having the background and fonts black and white it leaves the drinks color to really stand out on the screen. I find alcohol to be a really fun product to work with when it comes with design because of all the colors and ingredients you can mess with when creating something. The app is also very organized; it has many recommendations for pretty much any drink taste you have. Overall great design and layout for an app.

Source: D&AD and Taschen. Every Thing is Advertising and Design in the World. 9 Graphics Made: The Best Square, Vauxhall Walk, London. 2010. Print page 325.

Brochure

I think this was a creative way to do a brochure because it obviously shows it's about color. Making this stand out draws peoples attention because they immanently know if it will interest them or not. Since brochures are pretty small a good design is most of the time necessary. I think "Color Origins" is a create print design because of the pop of color on white. Also the picture forms are great it allows the viewers eye to move about the page. The forms also turn into paint drops which is another creative aspect of this piece since it is for the paint company Benjamin Moore & Co. Color Marketing.

 Source: GD USA Magazine. American Graphic Design Awards. December 2005 issue. Page. 91.

Can't Live Without Music

A good print design I came across was The Earphones Note by Philipp Weber and Walter Ziegler for Panasonic. I was drawn to this piece because I love music. It gets me through the day and there is always something different for each mood I am in. This design is perfect because obviously the earphones play music so why not put it in the shape of a musical note…. I mean it’s genius.  I love the fact they kept the packaging simple because it lets the product speak for itself. It makes shopping as the customer a lot easier when it’s clearly right in your face what you are buying.

Source: D&AD and Taschen. Every Thing is Advertising and Design in the World. 9 Graphics Made: The Best Square, Vauxhall Walk, London. 2010. Print page 358.

Color Is Appealing

A design that has a creative visual concept is the IKEA Spectrum by Jessica Reynolds and Serena Wise. I was drawn to it because I loved how organized the colors were. I didn't know what it was at first, but I looked closer and noticed that each “color slice” was made up of furniture that was the same color. They made it this way because they observed customers in the store and noticed that they responded to different colors. With this organized wheel it will help costumers online find what they are looking for faster. I think this is smart because I am one of the customers that find certain colors more appealing than others when it comes to furniture.

Source: D&AD and Taschen. Every Thing is Advertising and Design in the World. 9 Graphics Made: The Best Square, Vauxhall Walk, London. 2010. Print page 19.

Clocks

Benjamin Le Breton came up with a creative way to use typography in his piece “Clocks” for The AIDS Africa Solidarity Fund. It is in an outdoor frame set up to alert Europeans walking by that every minute counts when it comes to finding a solution to AIDS. At a set time, twice a day, all the hands on these clocks align to form the sentence: “Every 12 hours in Africa, over 2,000 people die from AIDS because they have no access to care”. To me this is a very unique way to raise awareness because it is eye catching and makes those walking by stop to find out what it is about. It is also creative because he didn’t create a normal poster, the clocks do in fact work with the subject he was working with.

Source: D&AD and Taschen. Every Thing is Advertising and Design in the World. 9 Graphics Made: The Best Square, Vauxhall Walk, London. 2010. Print page 504.

Two In One

A great use of illustration is in Brian Steele’s piece for Turner Duckworth’s Holiday Card. I found this creative because it is two cities in one. If you are looking at it with the white buildings on the bottom you see London, but if flipped you see San Francisco. These two cities are used because this company has a studio in both places. Since this is a holiday card I love how he made it so London had snow covered buildings and San Francisco had a starry night. Also the colors used in this piece fit perfectly with the theme and imagery.

Source: D&AD and Taschen. Every Thing is Advertising and Design in the World. 9 Graphics Made: The Best Square, Vauxhall Walk, London. 2010. Print page 249.