A unique and creative identity design I came across was the Treehouse Restaurant built by Peter
Eising for Yellow Pages. The restaurant was built entirely out of Yellow Pages.
More than 65 companies helped build the
treehouse restaurant in three months. When it opened more than 2000 people
enjoyed dinner ten meters above ground in the first month. I find this so cool
because it is literally a treehouse restaurant made out of nothing but paper. I
would have never thought of making anything out of Yellow Pages; it’s just
fascinating way of branding to me.
Source: D&AD and Taschen. Every Thing is Advertising and
Design in the World. 9 Graphics Made: The Best Square, Vauxhall Walk, London.
2010. Print page 77.
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